What is influencer marketing?
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Look at your social feed today and you’ll find many posts featuring some form of influencer marketing. Breathtaking lifestyle imagery, the latest fashion, beauty and health products and more. All sandwiched between photos of your friends and family. These posts have likely grabbed your attention and even influenced a buy decision. These influencers have fast evolved into an effective and scalable marketing channel that brands can no longer afford to ignore. 86% of marketers engaged in influencer marketing in 2017, of which 92% reported it being effective (Linqia)
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